Macy’s Herald Square NYC retail takeover concept, design, development • senior designer
As part of IZOD’s partnership with IndyCar Racing, the ground floor at Macy’s Herald Square on 34th Street in New York City were designed and outfitted with signage, displays and vintage cars for the global retail takeovers for the “100 Years of Indy Racing” celebration. Visitors were allowed to enjoy the creations and history of car racing for an entire month at both this and other Macy’s stores across the USA.
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